A credible alternative to primary research
Identify Influencers best suited for your brand
Measure campaign effectiveness
Enrichment, Intent Tagging, Sentiment Analysis, Demographics
Two leading coffee shop chains customers where profiled
The customers details identified
Introduction of EVM Chip will lead to reduction in Credit Card usage
Consumer insights: Qualitative and Quantitative
Everyone benefits when the quality of interaction between people and brands is improved. What gets measured, gets improved!
Individuals whose association go back 2 decades and have worked in different streams of the industry. Each was intrigued by the sheer amount of textual data about organizations within and outside its firewalls: customer feedback, employee notes, reviews, industry etc.
A common conviction built up that this data (which keeps on expanding) represents a treasure trove only if it can be harnessed. Unlocking the treasure yields consumer insights, industry direction, perception of brands.. . the possibilities are endless.
The challenge would be to use a product route so that it is scalable, extensible and yet should be simple and easy to use. That was the core philosophy for QuickMetrix.
Close knit team with complementary skills; right blend of experience & passion
Blends consultative and product management skills in shaping the QuickMetrix product. Awarded the '50 Most Talented Social Media Professionals' by CMO Asia and Youth Marketing Forum.
Client Servicing and Sales. Passionate about analytics and synthesis. Brings a global perspective on customer issues and challenges.
Sale s and Marketing. Comes with a strong Insurance domain expertise and has worked with leading insurance companies
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We used QuickMetrix a couple of times and I found their services extremely timely and valuable. Their reports were integrated with our primary research work and the integration was seamless. The quality and nature of buzz related information generated was no less than the best of the best in the market today. I found them to be flexible and open to feedback and my sense was that they were constantly attempting to improve their product capabilities in response to a fast changing market. The team is extremely personable and service oriented. I would strongly recommend them as a partner to your online strategy.
Ormax is in the business of brand and consumer understanding. Increasingly, consumers are beginning to air their views and opinions in open forums on social media. We have used QuickMetrix on a number of occasions to add value to our primary research. With great success. Indeed, we have found QuickMetrix to be extremely useful for both qualitative analysis as well as pattern recognition.
The QuickMetrix team is easy to work with and outcome oriented. I would recommend them for any brand seeking online and digital research.